Yes, this is a joke.
The whole Trixy Lion Publishing thing is a parody of a terrible publisher started by well-meaning people who unfortunately have no idea what they are doing. Please don't tell me you seriously considered buying from or submitting something to this "company"! Remember, your books deserve much more than to languish in the hands of inept start-up publishers. Do your homework carefully. There are many Trixy Lion Publishing clones out there!