Urban Contemporary, 2000
18-year old Brit Craig David’s debut album Born to Do It -in its better moments – is like melted chocolate. He has this thick, sultry voice that just screams Sexy, sexy, sexy! Unfortunately, most of the album are filled with samey-sounding mid-tempo to sluggish R&B tunes that make my eyelids heavy after a while.
The young man is groomed to be an UK version of Usher or Ginuwine or R Kelly, and therefore most of the songs are in the vein of those singers. Since he’s 18, his favorite subject is also gals. Specifically, honeys with hot bodies. On 7 Days (great track), he meets a honey in a subway train on Monday, takes her out on Tuesday, makes love to on Wednesday, Thursday, Friday, Saturday, and Sunday. No wait, Sunday’s the time they roll over in exhaustion and chill out. Honeys to Rendezvous and to Fill Me In. There’s even a song called Last Night.
No doubt the songs are perfect for hot making out sessions in youngsters’ backseats, the sort of music that is nice only when one is listening with half a ear. Apart from 7 Days, the sultry Booty Man, and the guitar-heavy Walking Away, everything else melts into an amalgamation of nondescript, thick, syrupy chocolaty goo. Perfect for Romeos on the prowl, but for me, I wish there’s more variety in this CD.